
I help managers and executives see what's really going on in their organization, and decide what to do about it.
Coaching for VPs, SVPs and executives going through complex change, and strategic workshops for the teams they lead.
Where I'm coming from
For more than 20 years I've moved between three worlds. I've built products and sold them, as a founder and inside companies. I've helped organisations change, from innovation labs to transformations across hundreds of teams. And I've worked with people, as a coach, in research, and now through studies in psychology. Most of the situations leaders bring me sit where those three meet.
I've been the founder under pressure, the executive defending a strategy, and the one trying to move an organisation that didn't want to move. I coach from there.
What makes the work different
A lot of coaching focuses on you: your style, your habits. That helps, but managers and executives rarely get stuck because of a personal flaw. More often the problem sits around them. Two executives want different things. A decision keeps coming back. Incentives reward the opposite of the strategy. Someone with influence quietly disagrees.
We look at those situations together until it's clear who wants what and what is really blocking you. Then you act on the one thing that will move it.
I also bring hands-on product and AI experience, which helps when those topics are part of the change.
How we work
Get the full picture.
Who's involved, what each person wants, what has already been tried.
Name the real issue.
Often it's something everyone knows and no one has said in the meeting. We put it on the table.
Find the move that matters.
Usually one decision or one conversation unlocks the rest.
Act.
You leave each session with one concrete next step and a date to do it.
Why Wakawiti
The name comes from whakawhiti, a Māori word that means to cross over, to carry across, to exchange. Followed by kōrero (speech), it means to discuss and deliberate together. That is the work: helping a manager or an executive get from one situation to the next, and helping a team talk a question through until it decides.

ICF-PCC certified, with more than 1,000 hours of coaching. Trained in systemic coaching and the Palo Alto approach. ICAgile (ACC, ENT, CAT), SAFe, OrgTopologies, and Product School's AI Product and Product Leader certifications.
As an ICF-certified coach, I follow the ICF Code of Ethics: confidentiality, clear agreements with you and with any sponsor, and no conflict of interest. If coaching isn't the right answer for you, I'll tell you.
If there's something you can't fully discuss with your team, your board or your CEO, that's a good place to start.